01
CONTENT STRATEGY
What to say, where to say it, and what needs to stop immediately.
YOUR BUSINESS
IS TOO GOOD
TO LOOK THIS QUIET
ONLINE.
If your last post is old enough to have a birthday, hand me the passwords. I handle the strategy, content, and social media work you keep pushing to “later.”
No Motivational Monday. No random filler because somebody said, “we need to post something.”
YOUR SOCIAL
SHOULD LOOK
ALIVE.
SHOULD LOOK
ALIVE.
POST SOMETHING WORTH STOPPING FOR.
NO SLEEPY SOCIAL ✦ NO CORPORATE OATMEAL ✦ NO “JUST POST SOMETHING” CONTENT ✦ NO SLEEPY SOCIAL ✦ NO CORPORATE OATMEAL ✦ NO “JUST POST SOMETHING” CONTENT ✦
01
WE NEED TO TALK.
“I’LL POST FRIDAY” HAS BEEN LYING TO YOU FOR MONTHS.
The new offer launched. The event happened. The client win came in. Your social media found out absolutely nothing.
Your business is moving. Your page is sitting there looking like everybody left early.
Future customers cannot respond to work they never see. Six quiet weeks online can make a very active business look abandoned.
THIS IS WHERE “I’LL DO IT LATER” STARTS CUTTING UP.
02
I BROUGHT RECEIPTS.
ONE ORGANIC POST.
13,652 IMPRESSIONS.
13,652IMPRESSIONS
9,234MEMBERS REACHED
103SOCIAL ENGAGEMENTS
104PROFILE VIEWERS
ORGANIC LINKEDIN RESULTS.
B2B LINKEDIN CONTENT
PEOPLE STOPPED.
THEN THEY CLICKED.
The post brought 104 people to the profile and earned 28 comments. People saw the content, then some of them wanted to know who was behind it.
I like a big impression number. I like behavior even more.
ORGANIC LINKEDIN CONTENT.
02
CONTENT CREATION
Posts, campaign ideas, creative direction, and edited video that sound like somebody is actually home.
03
SOCIAL MEDIA MANAGEMENT
Scheduling, publishing, platform management, and the work you have no desire to do after 5 PM.
04
RESEARCH + AUDITS
Audience research, competitor review, account audits, and reasons behind the recommendations.
05
ANALYTICS + COMMUNITY
Reporting and engagement so we can see what worked before repeating nonsense.
A SMALL REALITY CHECK.
I AM NOT PROMISING YOU VIRAL BY TUESDAY.
Some posts move fast. Building a reliable presence usually does not.
I pay attention to what people read, save, click, and respond to. The next batch changes based on what we learn.
I will celebrate a strong post with you. I will not turn one screenshot into a fairy tale about overnight growth.
WE TEST.
WE WATCH WHAT PEOPLE ACTUALLY DO.
WE KEEP WHAT EARNS ITS PLACE.
WE FIX WHAT FLOPS.
04 / ABOUT TRENIKA
I SPEAK TECH.
I WRITE LIKE A HUMAN.
I spent years in software development. That comes in handy when a business does something complicated and needs somebody who can explain it without turning the caption into documentation.
I’m taking Miami Ad School’s Creative Career Kickstart because I still like learning new ways to make an idea hit harder.
DEVELOPER BRAIN. CREATIVE MOUTH.
YOU PROBABLY NEED ME IF...
YOUR SOCIAL MEDIA HAS BECOME ANOTHER CHORE WITH A LOGIN.
01You keep saying “I need to post.”
02Your content sounds like a press release nobody requested.
03Your business is active. Your profile looks abandoned.
04You want somebody to handle it without 12 rounds of email gymnastics.
YOU CAN KEEP SAYING “FRIDAY.”
OR YOU CAN
HAND IT OFF.
You run the business. I’ll take social media off the list.